Our Story

Welcome to Legends in Thread

It all started in 2025 when I found myself searching for casual clothing that matched my passion for football. The problem? I couldn’t find anything that truly spoke to me. So, I decided to create it myself.

The first step was terrifying. I remember the doubts creeping in, wondering if anyone would appreciate my designs. I spent hours sketching, refining, and worrying that no one would get it, that my love for the game, the heart of football culture, wouldn’t connect with others. I feared rejection, doubted my ability to turn my vision into reality.

But here’s the thing, football has taught me to keep pushing, even when the odds are stacked against you. Whether it’s on the pitch or in life, it’s about resilience, passion, and overcoming obstacles. Slowly but surely, I found the courage to share my designs with friends, family, and fellow fans. And the response? It was overwhelming. People didn’t just like it, they felt it.

The first time someone reached out, sharing how a shirt brought back memories of a great match, a famous goal, or a time spent with friends at the stadium, I realised something. Legends in Thread wasn’t just about clothing, it was about celebrating football’s spirit and the connections it fosters. It was about us, not just me.

We’re a brand built on the love for the game and the communities that unite under it. At Legends in Thread, we celebrate football’s iconic moments and the passion of every fan, weaving them into our designs to create something truly special. Each piece is hand-drawn, crafted with care, and designed to capture the essence of football, whether it's the terraces, the streets, or the stands.

Legends in Thread was founded by me, Chris, a Crystal Palace fan who knows that football is so much more than a game. It’s about the experiences, the emotions, and the memories that shape us. And at the end of the day, it’s about making sure that every fan, no matter where they come from or which team they support, feels seen and heard.

Legends in Thread. Wear your passion.